Archive
Rule Based Follower Management in ObjectiveMarketer – Direct Messages
When you have a visitor, you say “Hello” or greet them in your preferred way, language – and many times, start your conversation with something most obvious, like “We love sunny California, isn’t it brilliant in summer?”. While, not saying anything is rude, depending upon who you are, there is a characteristic way of greeting someone. This is just what we suggest our users to practice in Twitter, with Direct Messages sent to the followers as soon as they follow you.
Don’t get us wrong! We are not a huge fan of using DM to automate or promote. But, the use of sending your greetings and “thanks for the follow” establishes a relationship, and suggests what to look forward to in the connection.
Introducing Auto DM Greetings from ObjectiveMarketer
How cool would it be to receive a personal greeting from someone who is a local resident? With ObjectiveMarketer, you can set just that up. If the bio of a user reads a specific local (or keyword) of your interest, you could just set a message personalized for that keyword – and the message will be sent to him/her as a DM when he/she follows you.
With ObjectiveMarketer, now you can set up to 4 Auto DM (with or without bio-matching keywords) for your new followers. These messages will be rotated and be sent at a random order to the new followers.
Rule Based - Set Auto Direct Messages to your new followers
With Auto Follow and Auto DM, ObjectiveMarketer gives you full control on engaging your new followers from the time they followed you on Twitter. Take it to the next level by creating interesting content strategy and sharing with your followers. You will have a party on Twitter!
Have you read the post on Auto Follow-back? To learn more, sign up for 14 days Free trial
Rule Based Follower Management in ObjectiveMarketer – Follow Back
If you have used ObjectiveMarketer you will know by now that every capability that we add is guided by our vision of “Making Social Media Efficient For Businesses“. Comprehensive, yet easy is the key – and keeping true to the thoughts above, we have added a powerful feature in Release 3.0 to set conditional follow-back rules that will make your routine tasks easy and automated, while adding value in the process.
Auto Follow Management
Follower Management is a key to any social media engagement process. Have you ever wondered – “should I follow back one and all who followed me on Twitter, like some experts practice” or “should I be selective in my process?
Problem
Usually, follow-back is a manual process where you take a look at the follower’s user profile to get more information like: when was the last post written, how long this person is on Twitter, what does the bio say etc. This can become cumbersome and inefficient after sometime. And, to keep a tab on how many followers you followed in day – I am sure, many of us don’t have an answer. There is a solution to this problem!
Solution
- Rule Based Auto Follow Management
Now with ObjectiveMarketer, you can provide multiple rules to Follow, Not-Follow or Ignore based on several criterion like:
- Total number of status updates
- Last Updated
- Age of Account
- Friends Count
- Followers Count
- Keyword matching Bio
You can set up Auto Follow Rules, from the Account Management Screen in ObjectiveMarketer. Once you have set up these rules for Twitter, ObjectiveMarketer will take care of managing who to follow (or not) based on the rules you have specified.
Hey of course, you can follow back everyone who follows you by setting rules. It’s completely up to you.
Benefits
You will notice that with properly set policies, and timely optimizing these, your follower base will start growing on their own.
Good to see a lot of you relaxing, already!
Next we will see how you can setup Auto Direct Message in ObjectiveMarketer.
ObjectiveMarketer Release 3.0 – Refreshingly Cool Upgrades!
Yes, you can relax, while you run Social Media Campaigns!
It’s a big day at ObjectiveMarketer as we announce our new release! We have been working hard to build efficiency into the platform, such that you get more done, with greater impact and in lesser time. Loaded with refreshingly cool features, this summer release is all set to take the heat off your social media initiatives. So, relax, sit-back and enjoy- and let ObjectiveMarketer do the work for you!
Get details of the new release in embeddable SlideShare presentation here.
As one of the leading Social Media Management Platforms, our endeavor remains in helping businesses become Social Media Efficient. And, with ObjectiveMarketer 3.0, the new capabilities are designed to bring more visibility into social ROI and to make social media efforts more strategic for businesses. The key benefits of ObjectiveMarketer 3.0 release are highlighted here:
- #EaseofUse: Sophisticated, yet easy. How wonderful!
- Completely revamped User Interface with easy visual cues
- #Engage: Integrated Follower /Fan Management
- Rule based Auto Follow and Auto DM for Twitter
- Trends and Stats of Follower and Fan acquisition.
- Twitter Keyword Streams with Reply/Retweet options
- Facebook Comments /Twitter Mentions / User Stats and Follow back
- #ROI: Comprehensive Reporting Interface
- Multiple dimensional view of stats and aggregated data
- Generate pre-formatted, downloadable PDF reports
- Overall Campaign Performance with user defined VALUE of each initiative
- Mentions / Influencers / Amplifier Data as leads and follow-ups
- Filter by Date/time range and export to CSV
- #Integration: Seamlessly integrate with other pieces of Social CRM
- Rich set of APIs to integrate with Native CRM or to build custom widgets
- White-label solution to offer custom service based off ObjectiveMarketer’s technology
We are happy to have customers who range from Fortune 100 companies to single employee businesses (or their agencies)– as we get to study, understand and work with them in implementing wide range of applicability of Social Media in their businesses. We are setting the stage for new generation of Marketing. And we welcome you to be with us. New users Sign up Now for 14 days Free Trial: http://app.objectivemarketer.com
ObjectiveMarketer Adds White Label Services to its Social Media Management Platform
Redwood City, CA, July 7, 2010 / — ObjectiveMarketer, the leading provider of Social Media Management Platform that offers solution to manage and measure social media effectiveness, today announced the availability of their white labeling services.
(Press Release) – Jul 08, 2010 – The new white label services from ObjectiveMarketer will provide businesses and their agencies the ability to retain and promote their brand identity, while still using the powerful capabilities of the platform to increase their outreach on social channels.
“It is very important for brands to be present, visible, and searchable. With ObjectiveMarketer’s new white label services brands get maximum visibility at every social footprint and an opportunity to build an overall brand consistency”, said Amita Paul, CEO, ObjectiveMarketer. “There is a big opportunity for brands to establish connection with prospects and customers on social channels, and we want to make sure that there is continuity in these connections. For small businesses, and agencies it is a great opportunity to increase brand recognition”, adds Ms Paul.
Branded Application Names
- Application Name that users see as the source of the message. This application name can lead to a custom landing page
- Branded URLs, which allows great opportunity for brand exposure and brand presence, which gets multiplied each time the branded URL is shared on social
- The application user interface can be customized with logo and company name
Feature Update: Bulk Upload extends to publishing on Fan Pages
ObjectiveMarketer users who like the simplicity, efficiency and usefulness of Bulk Upload method to schedule messages for Twitter, had just one request – allow publishing to Pages as well. We have customers who manage 100+ Twitter and 100+ Facebook pages using ObjectiveMarketer, and they find Bulk Upload method a very efficient way to manage the schedules of their messages on Twitter. For those of you who are new to Bulk Upload Method, it allows you to schedule large number of messages, each with different attributes (campaign name, twitter account, date/time/repeat preference), in one single click of a button. Until recently, the bulk upload method could only be used to schedule messages for Twitter. We have now added the ability to schedule messages for Twitter, Fan Page, or both using the Bulk Upload Method.
Using the excel template like this one , users can create their messages with different attributes and paste the messages in a specific format in the Bulk Schedule Interface in ObjectiveMarketer. The instructions to use the Bulk Upload Method using the template, is mentioned below:
- In the Excel Sheet – Write or Copy and Paste the message (including URL) in column A
- Copy and Paste the campaign name in column C (It is the same name, as it appears on your account in OM. Please, observe case. If Campaign Name is “Test”, do not write “test”
- Copy and Paste the Twitter Account in Column D. Do not put @ sign.We automatically append it.
- StartTime – the format is yyyy-mm-dd hh:mm:ss This is a formula field. The first date is hard coded, and the subsequent date/time is set to increment by 30 minutes. You can edit the formula in cell G3.
- Repeat’s are set to 1, meaning no repeat.
- NEW! The Facebook Page column (Column M) is optional, which is to be populated with the ID of the Facebook Page, to which the message is to be published. The ID for the page can be seen on the Bulk Upload interface in ObjectiveMarketer by clicking on the link “See List”
- Column N is the Final Cell. Once, everything is set, you will copy the content in Cell N and paste it in the Bulk Schedule Interface in the Application
If there are any questions about “Bulk Upload using ObjectiveMarketer”, please let us know at support@ObjectiveMarketer.com
ObjectiveMarketer gets new User Interface, and more…
Good news for ObjectiveMarketer fans.
I am very excited to unveil ObjectiveMarketer with its all new Look and Feel, today. ObjectiveMarketer is one of the leading platforms for Social Media management and marketing, and it makes me doubly excited to announce the addition of new reporting functionality with the brand new interface.
ObjectiveMarketer gets a New Look and Feel, and more...
ObjectiveMarketer’s new design includes a change in the color scheme, and better navigation. The color scheme stands out on the screen with shades of Blue, and represents the hues of Web 3.0 and Twitter. The change in the look and feel of the tabs is designed to make it much easier than before to navigate between features. Few changes that existing users of ObjectiveMarketer will notice include:
- Report Tab (New)- This has two options as of now : Campaign Summary Report and Campaign Metrics Comparison Reports. The Campaign Summary report gives information about the levels of Activity, Engagement and value for each campaign. The “more” link in the same report provides information about the aggregate sum of all Campaign Activity and Engagements.
Reports Tab is added in the main menu.
- Date / Time Range (New) – ObjectiveMarketer users can specify the Date /Time Range, including Today, Last 7 Days, Month to Date, Year to Date etc. The data in the report will be pulled at an aggregate level for the selected date/time range*.
Generate Reports based on Date/Time Range
- Tags is now a part of the Report Tab.
- Stream (real time Twitter Search, and engagement tool) is moved into the Tabs interface, as it is an integral part of the application.
- Search and Calendar have moved right, on to a new place.
ObjectiveMarketer Calendar
- Post button (the heart of it all) gets a new icon – and who knows, this icon becomes synonymous to ObjectiveMarketer.
Post Message gets a new Icon
- The Accounts Link and Preferences options have been added to the Admin Tab.
- Trends – We are taking away Trends from this version of ObjectiveMarketer. If you select Trends (Reports Tab), you will get a message. We have great plans for the Trends but, we will build it on a different set of priorities.
- Help Links (New) – The all new help links are added to provide documentation about ObjectiveMarketer. Users should keep following the support portalor Slideshare Channels for more info on product features and FAQs.
ObjectiveMarketer Help Resources
Today’s news doesn’t stop at the User Interface and Usability features. I will take the opportunity to share that in the near term future we are going to add several new upgrades to the product that will make sharing, managing, measuring and your overall social experience, even more powerful, even more enjoyable and even more rewarding.
To check out the brand new ObjectiveMarketer, go on over to http://app.objectivemarketer.com. Enjoy!
UPDATE: Clarification that the new ObjectiveMarketer will be rolled out gradually over the next few weeks.
Post by: Amita Paul, CEO of ObjectiveMarketer
On Spotlight: Preview before you post to Facebook
We have a large number of customers, who actively manage their Facebook Fan Page accounts to promote exclusive deals. During one of our webinar sessions, a request that was voted top across board was “Can we have the ability to customize the Facebook link preview?”.
A Facebook Link preview is generated by facebook when you share a Link. If you do not have the ability to customize how the preview will look like, then Facebook will make a default selection for the Preview Image and Description.
For example, if you are sharing a link from http://dealoftheday.com the default preview that gets generated is shown below:
Mis-Matched Preview of Link on Facebook with the Content
As can be seen, this image (Login) and the description conveys absolutely no meaning to the viewer. We thought the capability to edit preview of links on Facebook had a huge benefit.
So, here we go!
We have added a new feature in the Post Message functionality, where by, users can preview and edit how their messages will look like on Facebook, before publishing.
To use:
1. Click Post Message in ObjectiveMarketer
2. Write your message (For e.g.Have you checked out ObjectiveMarketer? http://objectivemarketer.com)
3. Click on the “More” link just below the post message box. This displays a randomly selected image, and a description.
Customize your Facebook Preview before your Post from ObjectiveMarketer
4. You can click on the right and left arrow keys to select the image you want to be shown.
5. You can click on the editable text box, and enter the actual text that you want displayed next to the image. For example “Sign up NOW for 30 days free trial”
Post to Facebook. Edit the Message
6. Select the Facebook / Page that you want this displayed.
7. That is all. This is how it shows up in the Page:
Edited Message displayed on Facebook
It is very important to maximize interaction, at every user touch point. With this new capability, ObjectiveMarketer users can customize the way their links are described on Facebook.
It's a winner!
ObjectiveMarketer Integrates SlideShare to its Multichannel Campaign Management Platform for Social Media
Share your Presentations with ObjectiveMarketer
With the ability to upload presentations on SlideShare.net, ObjectiveMarketer users can now reach their audience in more meaningful ways, and run a more targeted campaign across multiple social media channels.
As you know, with ObjectiveMarketer social media managers have the ability to manage the end-to-end process of their social media initiatives:
1. From the planning stage across a team
2. To the distribution across multiple media channels
3. All the way to the analytics evaluating the effectiveness of messages.
In addition to the support for Twitter, Facebook, LinkedIn, Ping.fm, YouTube and Google Analytics, we are happy to announce the addition of SlideShare to our multi-channel offering.
SlideShare.net is a website that allows you to upload your PowerPoint presentations, PDFs, and Word documents to be viewed and shared with their online community. It is an effective channel to get the most out of presentations or PDF documents – whether they are informational, educational, or promotional – as it helps users to make connections, increase the reach of presentations, and serves as a very effective discovery and search channel.
The social media landscape today is defined by relevancy, ubiquity, and ease of access. Your message needs to be contextual and distributed in the right medium, to be effective. We have added SlideShare as it is a great way for marketers to present their message about their brand, product features or to express their thought leadership.
The messages sent through ObjectiveMarketer are organized by campaigns, enabling a granular view of each initiative, which, in turn, helps social media managers to fine-tune, prioritize or optimize their communication strategy based on the feedbacks provided by each social media environment. When presentations are shared on Slideshare, ObjectiveMarketer users can associate each presentation to a campaign such that they can see the stats and evaluate the performance of the campaigns, based on views, comments and other user interaction parameters, thus helping social media managers to gain full visibility on channel performance.
ObjectiveMarketer users can upload presentations or documents to Slideshare, by adding the Slideshare account information in the application. To get more information on how to use SlideShare with ObjectiveMarketer, please read the support documentation here: http://support.objectivemarketer.com/entries/130523-slideshare
Enterprises, or agencies interested in making ObjectiveMarketer an integral part of their social media strategy can sign up for 30 days free trial by signing up at http://app.objectivemarketer.com or send an email to info@Objectivemarketer.com for more information.
Why ObjectiveMarketer Engagement Streams are better than others?
Every time we add a new feature to ObjectiveMarketer, we ask a simple question – “How does it tie to Metrics”? And we make sure it does, for every single feature that gets incorporated.
We asked the same question, when we added our Engagement Streams. Engagement streams are usually referred to as ways with which you can listen to what others are saying, and possibly engage in a conversation with them. We have seen quite a few variations of engagement streams – sleek (some call it “sexy”) way to group and organize the conversation of your interest.However, when we designed our Engagement Stream, we did more than add a fancy UI to the monitored keywords/mentions. We made them measurable. And this is how.
ObjectiveMarketer’s Engagement Streams are associated with campaigns, and helps you answer the following:
ObjectiveMarketer Engagement Streams
Engagement Streams are tied to Campaigns in ObjectiveMarketer
1. How many messages that were repleed to had negative (or positive) sentiments?
2. How many conversation happened with originator or with a retweeter?
3. What is the impact of this Retweeter for my overall campaign (is he/she an amplifier?). For my account?
4. What are the stats from RTs that I do for a particular keyword?
5. If I share the tweet of a keyword on other channels, how does it match up?
As can be seen, over and beyond the ability to use your groups of messages by keywords, ObjectiveMarketer allows you to get more insightful about the actions that you take on these keywords. This is because, all the actions on the monitored keywords are completely tied to the campaigns in ObjectiveMarketer.
Listening, when accompanied with measurable actions, makes it a complete engagement process.
If you are interested to learn more about ObjectiveMarketer, sign up for FREE 30 days trial at http://app.objectivemarketer.com or email info@objectivemarketer.com for demo or other inquiries.
ObjectiveMarketer partners with internet marketing agency in Canada – offers services with technology
[Press Release]
March 09, 2010, 3:20PM
Redwood City, CA based leading social media marketing provider, ObjectiveMarketer partners with Canada based internet marketing agency, MarketingHits to provide a full range of services to small and medium sized businesses that are using social media as a strategic communication channel.
ObjectiveMarketer offers sophisticated technology that helps social media marketers to manage, execute and measure campaigns across multiple social media channels. The comprehensive platform is integrated with contents, including landing pages, polls, media gallery, distribution lists etc, provides seamless integration with Google Analytics, and link tagging with Omniture and Coremetrics, besides advanced analytics, thus offering an end-to-end integrated product for businesses to efficiently manage social media campaigns. With features that offer effective management of channels, and resources, insightful analytics and opportunities to expand brand presence, ObjectiveMarketer makes it easy for social media marketers to execute their social media campaigns, and to gain visibility into the returns.
According to Amita Paul, CEO of ObjectiveMarketer, “The partnership of ObjectiveMarketer with MarketingHits will further strengthen ObjectiveMarketer’s offering and help interested customers to leverage the services of the agency in planning, and formulating their social media campaigns.” “The strategic partnership of MarketingHits & ObjectiveMarketer will help us to deliver the tools small / medium sized businesses need to find new customers within social media”, adds Brian Yanish, CEO of MarketingHits.
ObjectiveMarketer is using the association to promote its technology solution to businesses in Canada, as it has a very high adoption rate for social media, and is growing at an equally fast rate. “We have brands ranging from fortune 100 companies to small and medium sized businesses using our product; and from across the globe. When robust technology meets high quality services, businesses benefit and that is what we aim to achieve”, adds Ms Paul. To contact ObjectiveMarketer for partnership opportunities, visit the company website at http://objectivemarketer.com/objectivemarketer/partners.html
About ObjectiveMarketer
ObjectiveMarketer, based in Redwood City, CA, provides a web based solution for creating, managing, and measuring social marketing campaigns. Amita Paul founded the company in 2009 to meet the growing need of marketers to tap the power of Twitter, Facebook, and other social media channels. Guy Kawasaki and Marylene Delbourg-Delphis are board members. To sign up for 30 days free trial, visit http://app.objectivemarketer.com or send an email to info@objectivemarketer.com for more information about the product and pricing.
About MarketingHits
MarketingHits is a growing internet marketing firm providing Internet Branding, Website Design, Search Engine Optimization and Web Marketing solutions to North American companies. Contrary to its competitors, MarketingHits has been successful by focusing on the Marketing Objectives first, and building platforms to achieve those objectives. MarketingHits also has a dedicated research initiative to ensure that all aspects of the marketing plan are in line with the project goals, and incorporate new off the shelf, and specifically invented software.
MarketingHits has been working with Social Media Strategies since 2008, and has always studied social media trends, and identified potential business applications. The goal is to use social media messages to harness the power of these new marketing and communication channels.
– – – – –
Media Contact:
For ObjectiveMarketer:
Amita Paul
650-587-5185
amita@objectivemarketer.com
website: http://objectveMarketer
650.576.1017
For MarketingHits
Brian Yanish
1.888.535.9139
ideas@marketinghits.com
Website www.marketinghits.com
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ObjectiveMarketer - Social Media Management System 