Archive for the ‘Uncategorized’ Category

Social Edition Release 2.6

With several new upgrades including:

Foursquare, Orkut and WordPress Integration, the release 2.6 is packed with powerful features and capabilities. 

Categories: Uncategorized

Netflix’s Social Media Strategy – or lack of?

Yesterday, as Netflix brokedown for several of us online viewers, Twitter (with several 100’s of tweets in an instant) became a common platform to vent out the frustration.

As I revisit the ObjectiveMarketer blog again, the first entry in the comeback series has to be this story about Netflix, told via public tweets- in the spirit of Twitter itself! Enjoy; there is a great amount of learnings for the brand out there! 🙂

Story begins about 24 hours back. Setting – Couch. Accessories – Laptop, mobile device with twitter app, Netflix Movie controller device (Samsung, xbox, PS3 etc) and a Remote control.

On “Netflix Down”

@SuziDoll: Whyyyy netflix went down!! #netflix i wasnt done watching #roswell !!

@arnoldjaime13: Is Netflix really down?

@caylorb: Is Netflix Instant down for anyone else??

@MasterLeePhD: Netflix goes down temporary and the entirety of America crumbles. #netflix

@asupilot11: Hey @netflix your service is down. Me & a lot of other customers are experiencing some difficulties. Whats going on?

@ColetrainATL: Netflix is down. I seriously get all my breaking news from Twitter

@mcgm: @jabezlebret I’m surprised that @hulu & @netflix dont see the need 2 use#Twitter 4 rapid response when their service is down #fail

@trackris24 Thank god for twitter or else i would never realize netflix is down, and keep trynig to refresh my browser ever minute. lol.

On @Netflix Corporate Twitter Account – Clearly, no clue about what the world is talking about …. 

@Netflix: Suggestions of other “great, underrated” comedies? We’ll RT. RT @jonahray Awesome SAFE MEN is on @netflix instant. Great, underrated comedy

@Netflix: Check out & tell us what 2 actors (dead or alive) would you most want to hang out with?

@Netflix: A Royale with cheese, anyone? #PulpFiction is now available to steam from @Netflix. What’s the film’s most memorable quote?

@Netflix: What’s Paul Newman’s best role? RT @VoxLive In case y’all didn’t know @Netflix just unloaded a ton of Paul Newman movies to Instant Watch

On @Netflixhelps Customer Support Twitter Account – 20 hours before this post. There has been no update since then. 

@Netflixhelps: We are aware that some members are experiencing Netflix Site Errors when attempting to load the Netflix websit… (cont)…


1. There are several involved users of Netflix Brand

2. Netflix Corporate account on Twitter is dead. It shows no committment to 76,000 + followers. There is no response on the corporate twitter account related to the downtime.

3. Netflixhelps, which has a decent 11,000 followers need a little more than a stale status reminder of the issue. No clarification, no current updates.

There is a clear opportunity for a brand like Netflix to convert passionate users to loyalists, and brand ambassadors. However, as we see from this simple case, as happened yesterday, it is evident that Netflix has no clear social media strategy. They missed the boat this time. They better fix the issues on their software, because Failing S/W + Unresponsive Customer Service = #Fail.

Categories: Uncategorized

New Year Message from ObjectiveMarketer

Dear Friends,

2010 has been an exciting and foundational year for the Social Web and ObjectiveMarketer. As the year comes to an end, I want to thank –

  • All users of ObjectiveMarketer who have helped us build the product that it is today. Our roadmap is 100% customer driven.
  • All reviewers of ObjectiveMarketer, who have named us as the most powerful solution in Social Media Management Space, on several occasions, in several forums.
  • All the experts, speakers, evangelists, bloggers and thought leaders who have pushed the thinking and made the social a revolution.

I also want to take this time to reiterate our values that made us work every day of 2010 –

Product Innovations
The excitement of my team about what we are building is still so fresh that it makes me feel, we just got started. In 2010 we delivered a lot of innovations in Campaign Planning, Content Distribution, Management of User Interactions and Campaign Result Optimization.

Commitment to Customer Success
Our most enjoyable moments are when we work with our customers and prospects through their case studies and in most cases, their ideas. As thesocial media space evolves, businesses learn new ways to influence and engage with customers, we will work closely in providing the technology and strategic assistance in implementing these ideas.

Lead by the Vision
We made a humble start, when we pioneered Campaign Management Platform for Social Media, in late 2009. And, with our technology, and services, we are dedicated to contribute to the success of social media industry.

As this eventful year draws to a close, we cannot wait to start the New Year with a mission to bring businesses and consumers closer than ever before. In 2011, we will continue our commitment to streamline social media processes to the strategic business goals – with social media accountability and customers success as our key mantras.

I sincerely wish that you and your family enjoy peace and joy during this holiday season.

With warm regards,

Amita Amita Paul
Founder / CEO
ObjectiveMarketer INC
Twitter: @objMarketer
Facebook: ObjectiveMarketer
(650) 587-5185

Categories: Uncategorized

2min Video Teaser for Women 2.0 Start up Competition

October 20, 2010 1 comment

ObjectiveMarketer is a finalist in the Start-up competition organized by women 2.0.

Featuring, Guy Kawasaki, Susan Bratton, Dave Evans , Marylene Delbourg Delphis and ObjectiveMarketer – this 2 min video was submitted as a part of the application for the women 2.0 startup competition. Check it out and feel free to share!

Read more about the women 2.0 pitch contest and the application process here.

Categories: Uncategorized

Women 2.0 Startup Competition – ObjectiveMarketer is a finalist!

October 20, 2010 2 comments

ObjectiveMarketer was today, announced as a finalist of the Women 2.0 Startup Competition in the Web Applications category.  Amita Paul, Founder of ObjectiveMarketer will be making a presentation for the winning position on Nov 4.  Write to us for special discounts to Women 2.0 Live Pitch Event on Nov 4th –

About the Competition

Pitch 2010 Women 2.0 Competition

Pitch 2010 Women 2.0 Competition

The 4th Annual PITCH: Women 2.0 Startup Competition was open to early-stage ventures around the world, from high growth business ventures in web to mobile, from cleantech to biotech. A female in the founding team was one of the necessary criterion for the applicants.

The finalists will be making a 5 min pitch to a live audience comprising of  VCs, Angel Investors, Entrepreneurs, Press etc.

The Application Process

The application process included 3 different segments. Each segment required precise explanation of the business as the formats were all limited by words, dimension and time:

  1. Application form – entries were focussed on different aspects of business, and each entry was limited to few words.
  2. Business Plan on a Paper Napkin –  This is a very interesting segment, where your business plan has to be put on a paper napkin of dimensions 7inX7in.  The last minute hand -delivered submission of the paper napkin at the UPS store women 2.0 drop box was a great high!
  3. Pitch Video – A 2-5 minute video of your business, not as an investor pitch, but as a commercial for prospects. It was a great video featuring Guy Kawasaki, Dave Evans, Marylene Delbourg-delphis and Susan Bratton – all high profile celebrities participating in the video, on a short notice – and making a great film of high production quality. Special thanks goes to the video editor, who mixed all the clips – again in a short notice! The video can be seen here.

Pitch Night – Cheer for ObjectiveMarketer

The Pitch Night - ObjectiveMarketer Presents on Nov 5th

ObjectiveMarketer Presents -Nov 5th


The Pitch Night is on Thursday, November 4, 2010 in San Francisco – the biggest Women 2.0 event of the year!

Watch ObjectiveMarketer and the other 8 finalists of the Women 2.0 Startup Competition pitch LIVE and see who wins. You can also vote live to your favorite finalist using your mobile phones. To Cheer ObjectiveMarketer:

Categories: Uncategorized

Gap Logo Chasing “Likes” – Twitter buzzing with reactions!

Partner from Ogilvy - Ad Agency, offers a revamped logo

Will do it for Free!

Ever since, GAP announced the new logo, Twitter has been buzzing with reactions. Well, of course the immediate first reaction these days, comes from the active and the vocal users, on Twitter. While, the new Logo of GAP is chasing  “likes”, an Ogilvly partner offers to whip up a revamped logo free of charge.

The all so popular logo of Gap and the new version are shown below:

Original GAP Image

Original and the New GAP Logo

So, what do you think? Let us know @objMarketer.

Categories: Uncategorized

The second largest Social Media Meetup in the world organized by ObjectiveMarketer Partner

What was so special about June 30th, 2010?

Social Media Day organized world-wide on June 30, 2010

Social Media Day organized world-wide on June 30, 2010

600+ meetups organized in 93 countries across different timezones, with thousands of people gathering together to participate in panels, fund raising events and to show sheer joy of camaraderie for the changes taking place in media – this day was probably the biggest celebration of the revolution, we know as Social Media.

Mashable” sparked the idea of celebrating June 30th, 2010 as Social Media day, and the impact, as we see, was stupendous.

2nd Largest social media Meetup in the world, organized in Sao Paulo

Second largest social media Meetup in the world, organized in Sao Paulo

The ObjectiveMarketer team is both ecstatic and proud  because, our partner, MobMob, the social media agency from Brazil, organized the second largest Social Media meetup of the world in Sao Paulo on this social media day.

We extend hearty congratulations to Anderson Criativo of MobMob, who organized this meetup. Viva Brasil!

The top 10 Meetups as shared on Mashable, by number of attendees are listed below:

1. New York, NY
2. Sao Paulo, Brazil
3. Barcelona, Spain
4. Santa Ana, CA
5. Antwerp, Belgium
6. Buenos Aires, Argentina
7. Atlanta, GA
8. Boston, MA
9. Philadelphia, PA
9. Chicago, IL
10. San Francisco, CA

We are at a very interesting juncture in the evolution of Social Media. Businesses are finding different ways to integrate social in their media mix, strategists are defining new frameworks to justify the spend on social, and consumers are getting their voice heard, in this many-to-many, yet so personal medium.  A revolution in media, as powerful as this does deserve a day in it’s name. We look forward to Social Media day’s first anniversary! Pete Cashmore, founder and CEO of Mashable shares the idea, reasons for and goals behind Social Media Day in this video:

Categories: Uncategorized