Getting Re-united with Camaro

Camero - from $2800 to $250000

Yet another example where customers, fans and business owners work together on a mission – this time, of somewhat different kind. Papa John, the Pizza restaurant chain, celebrated 25th year anniversary – and the mission was to find back the car, owner (John Schnatter) had sold in 1983, to start the business. Lost love, you see! This car, the Camaro, was worth falling in love for, lets say, a collector’s dream. Why not? For the car that was sold for $2800 in 1983, was bought back at $250,000 – you calculate the appreciation.

What is interesting is the role, media and social sourcing played in the hunt, giving back Schnatter, not just the car, but, also a massive positive brand publicity. To thank, PapaJohn is offering “free pizza” to all Camaro owners at the restaurant.

By the way, I have an old Mustang Convertible  – just in case someone wanted to get reunited with?