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Posts Tagged ‘social media strategy’

Fan Page or Website?

December 13, 2010 1 comment

Typically, when you are launching a new product or service, you consider starting a new website, or adding a section on your existing site to promote and provide information about the launch. Now, with Facebook Fan Pages, the concept of destination websites are changing. Instead of investing resources in building a website, businesses are finding it easy to create a Fan Page and far more beneficial to leverage the community effects of fan base.

The following question was asked in a Q&A forum to social media expert Guy Kawasaki (Disclosure: Advisor to ObjectiveMarketer):

“I’m a small business entrepreneur, and I’ll be introducing a consumer product soon. Should I create a website for my company or a Facebook fan page?”

Guy Kawasaki responded in detail based off his personal experience of creating a Fan Page for new and coming book Enchantment. In his own words “For you, the bottom line is that if you’re small business owner who is busy, impatient, cheap, picky and realistic (shallowness is optional) and want to ride a tsunami rather than roll your own sand castle, then it’s time to consider a Facebook fan page instead of a free-standing website.”

Now, you may or not agree to all mentioned there, but you will definitely find some key takeaways to help your decision.The complete reasoning for opting for a Fan Page, and the benefits plus words of caution can be found on this American Express Open Forum site “http://www.openforum.com/idea-hub/topics/the-world/article/ask-the-wiseguy-facebook-fan-page-or-website-guy-kawasaki“.

We will next cover an interesting topic about the SEO worth of Facebook Pages. Any suggestions, case studies, or related experience – please email info@objectivemarketer.com

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How Non-Profits can use Facebook successfully

Using Facebook, Non-Profits can generate Awareness and Raise Funds

Facebook for Non-ProfitsWhile non-profits may not allocate extra funds to stakeholders, charitable organizations still have a bottom line — to spread their message and accomplish their mission. To do this, strategic planning, which includes digital outreach, is involved. That’s why a growing number of non-profits are using social media to draw attention to their goals.

And what better way to start with Facebook, the undisputed leader of the social media space as the medium of choice. It makes sense to create a presence on one of the top five Web sites on the Internet where people are already regularly visiting rather than expecting users to find you.

It serves the need of sensitizing vast sections of the population with the issue your organization holds so close its heart. Help everyone throughout the world be a part of the great cause each of the non profits support and believe in so passionately.

If your nonprofit has video content, podcasts, interviews, or documents just languishing on your desktop, creating a presence on Facebook provides an easy way to upload these types of media, without spending the time or resources required for updating your own Web site.

It can allow organizations to plug into an existing audience of organizations that have opted into similar interest groups. It can also help organizations collaborate, connect easily, and increase their network of volunteer and supporters.

Facebook gives organizations a venue to quickly broadcast a message to a large list without getting blacklisted by an Internet service provider (ISP) or having their message get caught in a spam filter. In addition, the event-posting capabilities allow organizations to advertise upcoming events easily and efficiently.

The top ways to make it work for your non profit:

Inspire Direct Action! : Social-friendly applications Tweet4Good, SixDegrees and even PayPal make accepting on-the-spot donations easy for non-profits and mission-driven organizations. Make it easy for people who want to give, and put one of these tools to use now

Monitor & Engage : Facebook Social Ads tap into the incredible treasure trove of information people publish about themselves. It’s easily the most valuable marketing database on Earth – Microsoft invested $240 million for a 1.6% stake in Facebook. Use a publishing and analytics solution that heps you optimize on the time and frequency of your messages.

Crowd sourcing : Ask your users and leverage on the millions of ideas from the users. Ask for new strategies, ways to raise fund or even a tagline. Build on each other’s creativity in an unpredictably powerful way.

Now that you have kick started your awesome facebook page to support your cause; it’s time for some expert and professional service to truly unleash the power of social media for your organization. We at ObjectiveMarketer have helped Non-Profits like Ashoka.org and many others in their endeavor to increase public awareness and involvement, by using revolutionary social networking solutions to all your social media marketing needs. Sign up now for a Free trial or write to us at info@objectivemarketer.com to find out about the discount rates we offer for Non-Profits and how ObjectiveMarketer can be of service to your non-profit.

Campaign HeatMaps – Know your Campaign Sweet-Spot

We have figured it out, more or less, that the best day to launch an email campaign is  “Tuesday” – based on logic as well as stats collected on click percentage the emails receive when sent out during the week.

Social Media usage is very different than email usage. And, as such to come up with a generic benchmark like with emails, may not be ideal – and also too pre-mature at this stage. The best benchmark would be to know from your own stats, generated by interactions from your own followers / fans of social channels – suggesting the days and times, when your audience is most attentive. Again, depending on what type of message it is (for e.g. promotional v/s casual) the response of your audience would be different.

Campaign sweetSpot - ObjectiveMarketer HeatMap
Campaign Sweet-Spot: ObjectiveMarketer Heat-Map

ObjectiveMarketer has a very useful feature to provide you with an answer to the “sweetspot” question for your campaigns and it is called Campaign HeatMap. It shows you the aggregate performance of all clicks in your campaign in a day of the week X time of the day matrix. Getting this information at the campaign level also helps identify the pattern for different kind of messages. This graph visually tells you on what day and at what time, your campaign has received maximum number of clicks.

Now, you can use this information when you are deciding to launch a big announcement. Based on your past stats and patterns of clicks received by your audience, this can be a crucial piece of information you need to get a sense of timing for your campaigns.

What more information you think can make this heatmap more useful? Please, do share with us!Let’s begin the conversation.

If you would like to try this feature and several other such useful capabilities of ObjectiveMarketer, please sign up for 15 days free trial at http://app.objectivemarketer.com