Archive

Posts Tagged ‘new product launch’

Fan Page or Website?

December 13, 2010 1 comment

Typically, when you are launching a new product or service, you consider starting a new website, or adding a section on your existing site to promote and provide information about the launch. Now, with Facebook Fan Pages, the concept of destination websites are changing. Instead of investing resources in building a website, businesses are finding it easy to create a Fan Page and far more beneficial to leverage the community effects of fan base.

The following question was asked in a Q&A forum to social media expert Guy Kawasaki (Disclosure: Advisor to ObjectiveMarketer):

“I’m a small business entrepreneur, and I’ll be introducing a consumer product soon. Should I create a website for my company or a Facebook fan page?”

Guy Kawasaki responded in detail based off his personal experience of creating a Fan Page for new and coming book Enchantment. In his own words “For you, the bottom line is that if you’re small business owner who is busy, impatient, cheap, picky and realistic (shallowness is optional) and want to ride a tsunami rather than roll your own sand castle, then it’s time to consider a Facebook fan page instead of a free-standing website.”

Now, you may or not agree to all mentioned there, but you will definitely find some key takeaways to help your decision.The complete reasoning for opting for a Fan Page, and the benefits plus words of caution can be found on this American Express Open Forum site “http://www.openforum.com/idea-hub/topics/the-world/article/ask-the-wiseguy-facebook-fan-page-or-website-guy-kawasaki“.

We will next cover an interesting topic about the SEO worth of Facebook Pages. Any suggestions, case studies, or related experience – please email info@objectivemarketer.com