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SME’s catching up on Social Media

SMEs catching up on Social Media

SMEs catching up on Social Media

Small business owners play multiple / every role in their company. They are required to do the accounting, marketing, public relations and customer service. And, it is not hard to see why they don’t have time to dedicate to a social media strategy. Big businesses hire people specifically for social media marketing. Smaller businesses are being left behind.

According to a recent Citibank survey, 81% of small businesses are not using social media. “This survey shows that many small businesses have yet to add new tools to traditional marketing methods that they have found effective in the past,” said Raj Seshadri, head of Small Business Banking at Citibank.

In order to make it easy for small businesses to adopt social media strategies, it is important to  look at the situation from a very grass roots perspective. Let us say, while eating at a neighborhood restaurant that you have never tried; just try to think, “How did I not know about this place?” The answer might be very simple: Chances are nobody in the real world might have told anything. In this social world, word-of-mouth is one of the most trusted sources for new products and services. In fact, 78% of consumers trust peer recommendations. If small businesses want to get noticed, they have to build a loyal customer base, not just with the people who visit their place of business but with people who have never stopped in.

Social Media results are not necessarily instant – you have to plan your strategies in advance, and consistently and diligently implement your plan – optimizing as you proceed.  The means that you employ should let you do more, with less. Some of the techniques that you can adopt include:

  • Set rules for Follower Management
  • Automate Messages relevant to your target market
  • Give exposure to your brand in every user touch point
  • Create, Compare, evaluate and optimize – repeat

The question isn’t whether a customer wants a product or service…they can figure that one out on their own once they are exposed to them. It’s deciding who they purchase that product or service from, that matters. Be it any channel – traditional like Print, TV etc or the very young social media, there is one common characteristic of your communication – making your messages “conversation worthy”.

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