Home > Campaign Management, objectivemarketer > Campaign HeatMaps – Know your Campaign Sweet-Spot

Campaign HeatMaps – Know your Campaign Sweet-Spot

We have figured it out, more or less, that the best day to launch an email campaign is  “Tuesday” – based on logic as well as stats collected on click percentage the emails receive when sent out during the week.

Social Media usage is very different than email usage. And, as such to come up with a generic benchmark like with emails, may not be ideal – and also too pre-mature at this stage. The best benchmark would be to know from your own stats, generated by interactions from your own followers / fans of social channels – suggesting the days and times, when your audience is most attentive. Again, depending on what type of message it is (for e.g. promotional v/s casual) the response of your audience would be different.

Campaign sweetSpot - ObjectiveMarketer HeatMap
Campaign Sweet-Spot: ObjectiveMarketer Heat-Map

ObjectiveMarketer has a very useful feature to provide you with an answer to the “sweetspot” question for your campaigns and it is called Campaign HeatMap. It shows you the aggregate performance of all clicks in your campaign in a day of the week X time of the day matrix. Getting this information at the campaign level also helps identify the pattern for different kind of messages. This graph visually tells you on what day and at what time, your campaign has received maximum number of clicks.

Now, you can use this information when you are deciding to launch a big announcement. Based on your past stats and patterns of clicks received by your audience, this can be a crucial piece of information you need to get a sense of timing for your campaigns.

What more information you think can make this heatmap more useful? Please, do share with us!Let’s begin the conversation.

If you would like to try this feature and several other such useful capabilities of ObjectiveMarketer, please sign up for 15 days free trial at http://app.objectivemarketer.com

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