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ObjectiveMarketer is not in the business of URL shorteners

ObjectiveMarketer: Helping managers execute the process of Social Media

Today, blogosphere buzzed with the news of Google’s URL shortener goo.gl and many of them had a tone similar to the one in this blog, “The Google Monster has once again inched closer to world domination with the introduction of its very own URL shortener” – this and several other discussions made ObjectiveMarketer well-wishers to write to us and ask us about our plans and the future of om.ly.

And, our answer to this, or any such service is very clear: “ObjectiveMarketer is not in the business of URL Shorteners”.

With Google starting the service of URL shortening, it has actually embraced microblogging as a business concept that is here to stay.

ObjectiveMarketer is built on the premise of offering social media professionals the following three key benefits:

  1. Efficiency of use
  2. Collaboration
  3. Management of Processes

As can be seen, om.ly, or the URL Shortener is one such means in the big scheme of things that defines ObjectiveMarketer.

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