Home > Meet the Experts > From internet marketing to social media marketing …

From internet marketing to social media marketing …

Talking about social media marketing is one thing and actually implementing it and benefiting from it is another. So, we interviewed an internet marketing expert who has gained from her decision to enter social media. And we believe her experience will benefit many who have social media in mind, but are not sure how to put it to work.

Urvi Mehta, along with her husband Janak Mehta, owns PREasy that specializes in internet marketing and SEO. They brought in social media marketing into their marketing mix, about a year back. They have helped clients from various industries in Internet Marketing, Real Estate, Mortgage, Wealth Building, Venture Capital, Energy savings, Restaurants etc

So, how did it all start?
When they started with social media marketing, they chose their first assignment to promote their own events. They used various social media channels like Facebook Pages, Twitter and Linkedin to give exposure to the events and internet seminars that they organize. The results were astounding. They tracked the source of referral to the events and found that 50% of traffic came from social media.

With this experience, Urvi has been successfully using social media cannels to promote and help her clients with their business. Urvi recommends marketers to chose multiple channels, and time the frequency of messages according to the profile of audience.

The 4 C’s of Success
When we asked Urvi about the strategy to win in social media channels, Urvi gave us her winning formula. She firmly recommends entering social media channels with a mindset of building relationship with the audience. She convinced me to believe that a good balance of 4Cs will give you the biggest ROI from you social media marketing efforts: Connect with people, Converse with them, Contribute to the media and then Convert.

Now, there is a resonance here. All successful brands we have seen on social media channels have actually focused on building a relationship with their audience.

To read more thoughts on social media and internet marketing, check out Urvi’s blog, where she writes regularly on Social Media Marketing at http://www.urvimehta.com/

[This was originally posted on April 12th 2009]

  1. May 6, 2009 at 4:09 am

    Very informational, but there is a spelling error you may want to correct it, spelling errors can spoil your image.

    The title From internet marketing to “socia” media marketing …you miss “l”.

  2. objectivemarketer
    May 6, 2009 at 4:32 am

    @worldwebcreator Thanks for the comment, and the observation. Keep visiting often… (You can spell check for me 🙂 )

  3. May 9, 2009 at 6:48 am

    No problem pal. 🙂 I wil visit your blog often, keep up your good work. 🙂

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