If you have used ObjectiveMarketer you will know by now that every capability that we add is guided by our vision of “Making Social Media Efficient For Businesses“. Comprehensive, yet easy is the key – and keeping true to the thoughts above, we have added a powerful feature in Release 3.0 to set conditional follow-back rules that will make your routine tasks easy and automated, while adding value in the process.
Auto Follow Management
Follower Management is a key to any social media engagement process. Have you ever wondered – “should I follow back one and all who followed me on Twitter, like some experts practice” or “should I be selective in my process?
Usually, follow-back is a manual process where you take a look at the follower’s user profile to get more information like: when was the last post written, how long this person is on Twitter, what does the bio say etc. This can become cumbersome and inefficient after sometime. And, to keep a tab on how many followers you followed in day – I am sure, many of us don’t have an answer. There is a solution to this problem!
Now with ObjectiveMarketer, you can provide multiple rules to Follow, Not-Follow or Ignore based on several criterion like:
- Total number of status updates
- Last Updated
- Age of Account
- Friends Count
- Followers Count
- Keyword matching Bio
You can set up Auto Follow Rules, from the Account Management Screen in ObjectiveMarketer. Once you have set up these rules for Twitter, ObjectiveMarketer will take care of managing who to follow (or not) based on the rules you have specified.
Hey of course, you can follow back everyone who follows you by setting rules. It’s completely up to you.
You will notice that with properly set policies, and timely optimizing these, your follower base will start growing on their own.
Good to see a lot of you relaxing, already!
Next we will see how you can setup Auto Direct Message in ObjectiveMarketer.
What a better day for an entrepreneur than to hear good words about her product from users. Ken E Kaplan from Intel, who uses ObjectiveMarketer for Intel’s Social Media Campaigns made such positive comments about the product, that I could not help but share. This is what Ken thinks of ObjectiveMarketer -
“I’m really enjoying Objective Marketer. It’s got me thinking more about organizing and tagging Tweets, scheduling and finding what time and what topics of most popular. Now I’m really interested in the possibilities for OM helping me team up with others for events and on-going communications efforts. If nothing else, OM is innovating the way I use Twitter.” – Ken E Kaplan (@kenekaplan)
Thank you, Ken. While, you know that we are churning by the day, and surprising you each time, I want my readers to note that we are continuously innovating to keep pace with the emerging media. With ObjectiveMarketer, you will find the most valuable implementation of your social media strategies.
It is interesting to note that Ken made this comment on a Facebook update where I had mentioned about Guy Kawasaki’s experience with ObjectiveMarketer. I leave you all with this comment also (somewhere, a woman entrepreneur is getting mushy )
“RT @guykawasaki @mcoquet I use Objective Marketer to tweet. I get more metrics and campaign features with Twitter than anyone in the world!”
Alltop’s Guy Kawasaki asked this question on Twitter – “Should TechCrunch publish internal documents stolen from Twitter?”.
- 74.3% said “No, somethings are more important that page views”
- 25.7% said “Yes, Everything is fair in love, war and journalism”
The entire incident has raised several questions on the ethics of journalism. There is a difference between sharing news and selling sensational story. Any “S” word sells today! I am an avid fan and follower of Techcrunch. I read it almost, every day, sometimes, several times during the day. The way this story was presented, will not stop me from going to Techcrunch. But, it did make me cringe. I would have liked to see Techcrunch (Michael Arrington) stand up as an example, and not “react to the reaction” saying “If we did not publish, somebody else would have”. This is not convincing at all.
The story was covered in CNN.com where 4 top-notch bloggers where asked to comment on the entire episode. Please, follow the link below for the streaming of this discussion, straight from CNN.com
Please, feel free to share your views in the comments below.
PS: With pleasure, we want to point out that AllTop poll that was featured in the video, is powered by ObjectiveMarketer.