Archive
Social Edition Release 2.6
With several new upgrades including:
Foursquare, Orkut and WordPress Integration, the release 2.6 is packed with powerful features and capabilities.
Netflix’s Social Media Strategy – or lack of?
Yesterday, as Netflix brokedown for several of us online viewers, Twitter (with several 100′s of tweets in an instant) became a common platform to vent out the frustration.
As I revisit the ObjectiveMarketer blog again, the first entry in the comeback series has to be this story about Netflix, told via public tweets- in the spirit of Twitter itself! Enjoy; there is a great amount of learnings for the brand out there! 
Story begins about 24 hours back. Setting – Couch. Accessories – Laptop, mobile device with twitter app, Netflix Movie controller device (Samsung, xbox, PS3 etc) and a Remote control.
On Search.twitter.com: “Netflix Down”
@SuziDoll: Whyyyy netflix went down!! #netflix i wasnt done watching #roswell !!
@arnoldjaime13: Is Netflix really down?
@caylorb: Is Netflix Instant down for anyone else??
@MasterLeePhD: Netflix goes down temporary and the entirety of America crumbles. #netflix
@asupilot11: Hey @netflix your service is down. Me & a lot of other customers are experiencing some difficulties. Whats going on?
@ColetrainATL: Netflix is down. I seriously get all my breaking news from Twitter
@mcgm: @jabezlebret I’m surprised that @hulu & @netflix dont see the need 2 use#Twitter 4 rapid response when their service is down #fail
@trackris24 Thank god for twitter or else i would never realize netflix is down, and keep trynig to refresh my browser ever minute. lol.
On @Netflix Corporate Twitter Account - Clearly, no clue about what the world is talking about ….
@Netflix: Suggestions of other “great, underrated” comedies? We’ll RT. RT @jonahray Awesome SAFE MEN is on @netflix instant. Great, underrated comedy
@Netflix: Check out
http://om.ly/BMxut
& tell us what 2 actors (dead or alive) would you most want to hang out with?
@Netflix: A Royale with cheese, anyone? #PulpFiction is now available to steam from @Netflix. What’s the film’s most memorable quote?
@Netflix: What’s Paul Newman’s best role? RT @VoxLive In case y’all didn’t know @Netflix just unloaded a ton of Paul Newman movies to Instant Watch
On @Netflixhelps Customer Support Twitter Account – 20 hours before this post. There has been no update since then.
@Netflixhelps: We are aware that some members are experiencing Netflix Site Errors when attempting to load the Netflix websit… (cont)…
Summary:
1. There are several involved users of Netflix Brand
2. Netflix Corporate account on Twitter is dead. It shows no committment to 76,000 + followers. There is no response on the corporate twitter account related to the downtime.
3. Netflixhelps, which has a decent 11,000 followers need a little more than a stale status reminder of the issue. No clarification, no current updates.
There is a clear opportunity for a brand like Netflix to convert passionate users to loyalists, and brand ambassadors. However, as we see from this simple case, as happened yesterday, it is evident that Netflix has no clear social media strategy. They missed the boat this time. They better fix the issues on their software, because Failing S/W + Unresponsive Customer Service = #Fail.
New Year Message from ObjectiveMarketer
Dear Friends,
2010 has been an exciting and foundational year for the Social Web and ObjectiveMarketer. As the year comes to an end, I want to thank –
- All users of ObjectiveMarketer who have helped us build the product that it is today. Our roadmap is 100% customer driven.
- All reviewers of ObjectiveMarketer, who have named us as the most powerful solution in Social Media Management Space, on several occasions, in several forums.
- All the experts, speakers, evangelists, bloggers and thought leaders who have pushed the thinking and made the social a revolution.
I also want to take this time to reiterate our values that made us work every day of 2010 -
Product Innovations
The excitement of my team about what we are building is still so fresh that it makes me feel, we just got started. In 2010 we delivered a lot of innovations in Campaign Planning, Content Distribution, Management of User Interactions and Campaign Result Optimization.
Commitment to Customer Success
Our most enjoyable moments are when we work with our customers and prospects through their case studies and in most cases, their ideas. As thesocial media space evolves, businesses learn new ways to influence and engage with customers, we will work closely in providing the technology and strategic assistance in implementing these ideas.
Lead by the Vision
We made a humble start, when we pioneered Campaign Management Platform for Social Media, in late 2009. And, with our technology, and services, we are dedicated to contribute to the success of social media industry.
As this eventful year draws to a close, we cannot wait to start the New Year with a mission to bring businesses and consumers closer than ever before. In 2011, we will continue our commitment to streamline social media processes to the strategic business goals – with social media accountability and customers success as our key mantras.
I sincerely wish that you and your family enjoy peace and joy during this holiday season.
With warm regards,
Amita Amita Paul
Founder / CEO
ObjectiveMarketer INC
Twitter: @objMarketer
Facebook: ObjectiveMarketer
(650) 587-5185
2min Video Teaser for Women 2.0 Start up Competition
ObjectiveMarketer is a finalist in the Start-up competition organized by women 2.0.
Featuring, Guy Kawasaki, Susan Bratton, Dave Evans , Marylene Delbourg Delphis and ObjectiveMarketer – this 2 min video was submitted as a part of the application for the women 2.0 startup competition. Check it out and feel free to share!
Read more about the women 2.0 pitch contest and the application process here.
Women 2.0 Startup Competition – ObjectiveMarketer is a finalist!
ObjectiveMarketer was today, announced as a finalist of the Women 2.0 Startup Competition in the Web Applications category. Amita Paul, Founder of ObjectiveMarketer will be making a presentation for the winning position on Nov 4. Write to us for special discounts to Women 2.0 Live Pitch Event on Nov 4th – info@objectivemarketer.com
About the Competition
Pitch 2010 Women 2.0 Competition
The 4th Annual PITCH: Women 2.0 Startup Competition was open to early-stage ventures around the world, from high growth business ventures in web to mobile, from cleantech to biotech. A female in the founding team was one of the necessary criterion for the applicants.
The finalists will be making a 5 min pitch to a live audience comprising of VCs, Angel Investors, Entrepreneurs, Press etc.
The Application Process
The application process included 3 different segments. Each segment required precise explanation of the business as the formats were all limited by words, dimension and time:
- Application form – entries were focussed on different aspects of business, and each entry was limited to few words.
- Business Plan on a Paper Napkin – This is a very interesting segment, where your business plan has to be put on a paper napkin of dimensions 7inX7in. The last minute hand -delivered submission of the paper napkin at the UPS store women 2.0 drop box was a great high!
- Pitch Video – A 2-5 minute video of your business, not as an investor pitch, but as a commercial for prospects. It was a great video featuring Guy Kawasaki, Dave Evans, Marylene Delbourg-delphis and Susan Bratton – all high profile celebrities participating in the video, on a short notice – and making a great film of high production quality. Special thanks goes to the video editor, who mixed all the clips – again in a short notice! The video can be seen here.
Pitch Night – Cheer for ObjectiveMarketer
ObjectiveMarketer Presents -Nov 5th
The Pitch Night is on Thursday, November 4, 2010 in San Francisco – the biggest Women 2.0 event of the year!
Watch ObjectiveMarketer and the other 8 finalists of the Women 2.0 Startup Competition pitch LIVE and see who wins. You can also vote live to your favorite finalist using your mobile phones. To Cheer ObjectiveMarketer:
Gap Logo Chasing “Likes” – Twitter buzzing with reactions!
Will do it for Free!
Ever since, GAP announced the new logo, Twitter has been buzzing with reactions. Well, of course the immediate first reaction these days, comes from the active and the vocal users, on Twitter. While, the new Logo of GAP is chasing “likes”, an Ogilvly partner offers to whip up a revamped logo free of charge.
The all so popular logo of Gap and the new version are shown below:
Original and the New GAP Logo
So, what do you think? Let us know @objMarketer.
The second largest Social Media Meetup in the world organized by ObjectiveMarketer Partner
What was so special about June 30th, 2010?
Social Media Day organized world-wide on June 30, 2010
600+ meetups organized in 93 countries across different timezones, with thousands of people gathering together to participate in panels, fund raising events and to show sheer joy of camaraderie for the changes taking place in media – this day was probably the biggest celebration of the revolution, we know as Social Media.
“Mashable” sparked the idea of celebrating June 30th, 2010 as Social Media day, and the impact, as we see, was stupendous.
Second largest social media Meetup in the world, organized in Sao Paulo
The ObjectiveMarketer team is both ecstatic and proud because, our partner, MobMob, the social media agency from Brazil, organized the second largest Social Media meetup of the world in Sao Paulo on this social media day.
We extend hearty congratulations to Anderson Criativo of MobMob, who organized this meetup. Viva Brasil!
The top 10 Meetups as shared on Mashable, by number of attendees are listed below:
1. New York, NY
2. Sao Paulo, Brazil
3. Barcelona, Spain
4. Santa Ana, CA
5. Antwerp, Belgium
6. Buenos Aires, Argentina
7. Atlanta, GA
8. Boston, MA
9. Philadelphia, PA
9. Chicago, IL
10. San Francisco, CA
We are at a very interesting juncture in the evolution of Social Media. Businesses are finding different ways to integrate social in their media mix, strategists are defining new frameworks to justify the spend on social, and consumers are getting their voice heard, in this many-to-many, yet so personal medium. A revolution in media, as powerful as this does deserve a day in it’s name. We look forward to Social Media day’s first anniversary! Pete Cashmore, founder and CEO of Mashable shares the idea, reasons for and goals behind Social Media Day in this video:
Update: More Options in Spread Post
Using Spread Post, ObjectiveMarketer users can now select more options to schedule their messages. Earlier, users could choose between hours and minutes. Now, there are more time interval options to choose from. These include Year, Month and Days. Some use cases are mentioned below:
1. Year – Set a “Happy Birthday” message occurring every 1 year
2. Month – Share “a quote for the month, beginning 1st of every month”
3. Day – Pick your “#FF every 7th day, starting on a Friday”
Spread Posts allow you to create a regular stream of messages with some of the most advanced and sophisticated selection, in an easy to use interface.
Users who are new to ObjectiveMarketer: Spread Posts allow you to schedule multiple messages by providing a start time and a time interval.It saves time, and is an effortless way to schedule content. It would be interesting to know of more use cases.
Twitter Issues: Status Update
Important Notice To All ObjectiveMarketer Users [June 15th, 2010 2:00 pm]
We are constantly monitoring the updates from Twitter, as we get them. Please, know that we have not seen any report of failure in our scheduled or regular tweets for the last few hours. Please, report if your feeds or manual messages are not getting published on a regular basis.
The latest update from Twitter is: “Trends have been temporarily disabled”. This can be seen on Twitter Status Update Page.
Twitter Status Update - Trends Disabled temporarily
On Spotlight: Auto-Drip Queue Feature
We are very pleased to share our recent upgrade, the “Auto-Drip Queue” functionality, on Spotlight today.
Auto-Drip Queue helps you manage publishing to social accounts when you have a lot of content that needs to be scheduled, but the content is available to you at different times. Typically, you would go and find out what is the next available time slot, and precisely schedule it for that time. Imagine having to do this for multiple accounts, and campaigns. Not any more, we have simplified this for you. Auto-Drip Queue will help you to streamline content authoring, publishing and managing your social media accounts.
Why don’t you check this out right away?Login Now!
You can get started with Auto-Drip Queue feature in simple steps:
- Create a New Queue Content – > Queue -> Add New Queue
- Specify a Name to your Queue, for example “Tip of the day”
- Check the box “Auto Drip” to automate posting based on pre-defined parameters.
- Set the parameters, including Campaign Name, Twitter, Facebook, LinkedIn accounts and the Post Interval.
- Next, start adding content to the queue. You can add content by clicking the “Add content” link next to the newly created queue. You can also use the ubercool “OM Add2Queue bookmark” for adding content.
Some of the ways Auto-Drip Queues can be used include -
- You are in Real Estate Business. You can create a queue named, ‘OpenHouse’. Every time you have a new house that you need to advertise, you can add that to the queue. ObjectiveMarketer will find the next available slot for publishing, and it will publish the tweet/or update your Facebook page.
- Create a queue named, ‘NewsUpdates’. Just keep adding your new news to the queue. The queue is autodrained, and the messages are scheduled.
There are many advantages to the drip queue approach -
- Have a precise control on how many, and how often the messages are getting posted. No more over-posting.
- No more manual figuring out when to publish, it is auto-magically done by ObjectiveMarketer. Ease of use, and save a lot of time.
You can also check this slideshare presentation that provides a step-by-step instruction on how to use Auto-Drip Queue functionality to share your contents, effortlessly.
What feature would you like to be added in ObjectiveMarketer? As always, write to us at support@objectivemarketer.com to share your feedback on this feature or to send us your wish list. Please, subscribe to our Spotlight Newsletter for receiving new updates like this in your email.
ObjectiveMarketer Team is waiting to hear from you.
