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Social Media Campaigns are becoming more and more complex with multiple channels, distributed segments, different personas – and so the solutions to manage these campaigns effectively are becoming more than essential in order to reach the right audience, at the right time, with the right message. As the new channels emerge, the strategies and the implementation of these strategies have to be completely aligned to the nature of the channels. ObjectiveMarketer going in this direction has developed the most powerful, and industry’s first campaign management platform that helps organizations to manage, monitor and measure different kind of communications across multiple social media channels. With ObjectiveMarketer, traditional marketers can easily transition to the new channels, and at the same time adopt to the new rules of the game, effortlessly.
Objective Marketer today is the market leader in management of Social Media thanks to a meaningful product that provides relevant features to manage and measure marketing campaigns:
1. Integrated goal oriented campaign management system
2. Comprehensive Analytics – Multiple dimensions (Tags, time, geography, historical, trend, browser etc)
3. Content Integration – Polls, Landing Pages (Patent Pending), Tags, Distribution List, media library
4. User Management – Roles, permissions and access control
5. Automation / Scheduling / RSS Feeds
6. Buzz monitoring – trend, context and sentiments (NPS)
ObjectiveMarketer constantly thrives to give you the best solution to manage and measure you campaigns. As you run your campaigns through ObjectiveMarketer, you find ways to create your own benchmark, and set yourself for success that is achievable, and repeatable. If you want to take the guess game out of Social Media, then ObjectiveMarketer is your player.
Now, you can avail the 30 days free trial. To sign up for the free trial, visit
or send an email to email@example.com for more information about the product and pricing.
As social media practitioner, it is imperative that you have a solid Channel Strategy in place.
Social Web represents a complex, multi-directional flow of communication, and it is very important to understand the behavior of your community, the ways to engage with them and evaluate the strategy that makes your social media campaigns most effective. Though complex, social media networks also represents a well-segmented constituent of population, as the members themselves opt-in to participate in social channels of their interest, and decide when they want to interact. So, the question is “What message to send, and where?” The key is in finding the right balance to make the best of your social media presence.
ObjectiveMarketer integrates multiple channels as a part of the entire campaign strategy and not just a social media stream. Whether you are planning a campaign to run across multiple channels simultaneously, and want to measure the performance of your campaigns by channel, or whether you are running different campaigns on different channels, we help you implement and execute your channel strategy effectively – so that you have a clear visibility into the success of your campaigns, by channels.
With LinkedIn integration, we help you bring LinkedIn into your social media marketing mix. With 40 million plus users, and a network that is the most organic, LinkedIn forms an integral part of your channel strategy. With ObjectiveMarketer, you can:
- Add multiple LinkedIn Profiles
- Plan and schedule your LinkedIn campaigns (status Updates)
- Execute your campaigns to LinkedIn simultaneously with other channels
- Measure campaign and channel effectiveness
- Prepare a better, informed strategy for on-going, future campaigns