Social Media Campaigns are becoming more and more complex with multiple channels, distributed segments, different personas – and so the solutions to manage these campaigns effectively are becoming more than essential in order to reach the right audience, at the right time, with the right message. As the new channels emerge, the strategies and the implementation of these strategies have to be completely aligned to the nature of the channels. ObjectiveMarketer going in this direction has developed the most powerful, and industry’s first campaign management platform that helps organizations to manage, monitor and measure different kind of communications across multiple social media channels. With ObjectiveMarketer, traditional marketers can easily transition to the new channels, and at the same time adopt to the new rules of the game, effortlessly.
Objective Marketer today is the market leader in management of Social Media thanks to a meaningful product that provides relevant features to manage and measure marketing campaigns:
1. Integrated goal oriented campaign management system
2. Comprehensive Analytics – Multiple dimensions (Tags, time, geography, historical, trend, browser etc)
3. Content Integration – Polls, Landing Pages (Patent Pending), Tags, Distribution List, media library
4. User Management – Roles, permissions and access control
5. Automation / Scheduling / RSS Feeds
6. Buzz monitoring – trend, context and sentiments (NPS)
ObjectiveMarketer constantly thrives to give you the best solution to manage and measure you campaigns. As you run your campaigns through ObjectiveMarketer, you find ways to create your own benchmark, and set yourself for success that is achievable, and repeatable. If you want to take the guess game out of Social Media, then ObjectiveMarketer is your player.
Now, you can avail the 30 days free trial. To sign up for the free trial, visit http://app.objectivemarketer.com or send an email to firstname.lastname@example.org for more information about the product and pricing.
Businesses that are apprehensive about the potential of Twitter as a business channel are right in thinking that Twitter is yet to be proven as an alternative or a parallel channel for businesses. There are myriads of brands already on Twitter but, we have not yet seen an example of a sustainable, repeatable business case coming out of the channel. For one, it is still very new to get a trend of sorts. And secondly, businesses are still experimenting – including the ones that have been leading the pack and apparently, have decoded the potion.
It is a good idea to experiment – even better, if you have a Strategy in place. In absence of any industry average or case study, a strategy will provide businesses to compare results with their own past experiments. Listed below are 10 questions that must be answered before running any campaign on twitter :
1. What is the Goal of the message that you are sending – Retention, Acquisition, Awareness…?
2. How will you define Campaign Success – # CTRs, #ReTweets, #Mentions, #purchase made, #customer acquired?
3. How aligned is your messaging with your Target Audience?
4. What are the best days, and best time of each day for your messages?
5. What is optimum Frequency of messages that you send out? Does Batch Messaging work? Should you be repeating a message?
6. What is the lifetime of a message? When was the last action on a particular message (Clicks, ReTweets..)
7. How do you identify the Influencing Factors – people, messages, external events? What action you would take to keep the influencing factors work more for you?
8. Is there a role of Creatives? Should you change the look and feel of website that you drive users to? Do you need to change it with message content?
9. Is Twitter the only channel for a particular campaign? Do you plan to use traditional and other social media channels like Facebook?
10. How will you handle the response from a campaign – positive or negative? Do you have a plan in place?
These are the questions that you must ask before you start a campaign. You will see, your experiments are indeed leading you to decode the potion! Once, you have the strategies in place, you can use a marketing platform like ObjectiveMarketer to execute your campaign strategy and measure the performance - Pretty much, get answers to all the 10 points mentioned above!
One of the common use cases of marketing on Twitter is its usefulness as a channel for lead generation. Getting to that critical mass, which can be an asset to a company, is any marketers dream, be it traditional channel of marketing or social media.
In this article, let us evaluate a strategy to classify followers on Twitter and identify critical mass, along with appropriate actions. It goes without saying, the starting step for this strategy on twitter is to Listen, Understand,Categorize. And Repeat.
The picture below illustrates how followers can be classified on two dimensions: Involvement and Interest*
- Low Interest and Active – These are the followers who talk in varied topics, not all of which are related to your topic of interest. At the same time these followers are very active on twitter. The strategy that will work here is to Nurture them; educate them in the area of your expertise. The goal will be to move this set to “high interest” zone.
- High Interest and Passive – These are the followers who talk about topics that match your areas of interest. But, they are not very active. The strategy with this group will be to Engage them. Ask questions and give replies on a continuous basis. The goal will be to move them to “Active” zone.
- High Interest and Active - This is the absolutely desirable group to have. Not only do they speak your language, but they do so often. It is this segment where you will find your influencers and promoters. And most active users are not necessarily neutral.If you do not quickly Convert them, remember your competitors might get them and they can soon become detractors for you.
- Low Interest and Passive – These are those followers you probably got using the “Increase Follower” tool. They are not interested in what you have to say, nor do they care, as they are passive. The best strategy is to not spend much time on this group. Try engaging and nurturing – if the users do not move to either “active” or “high interest” zone – Ignore them.
* SentimentNow(TM) technology of ObjectiveMarketer can actually show mapping of your and your audience’ similarity of interests.
This is a simple strategy, but will be very effective when marketers are planning their campaigns and evaluating the strength of their target audience on Twitter. Identifying the influencers is key strategy to a successful Viral Campaign on Twitter.
It would be interesting to get more views on this topic.
Blogs have become an integral element of Internet Marketing. A well written blog with valuable content organically generates interests and increases readership. A blog can help marketers establish thought leadership and provide a way to connect with audience in a very tight context of the topic that is being discussed.
Many of us who are on Twitter know Twitterfeed – the most popular tool to publish feed from blogs. We will see, how you can use ObjectiveMarketer to publish feeds from blogs, and get advanced analytics.
With ObjectiveMarketer – you can Integrate the blog’s RSS feed and Automate publish on Twitter and Facebook, right from the Campaign. In one go, you can not only publish to the social media channels but also collect stats on click throughs from the twitterverse/facebook and visit to the blog – along with all the trending and analysis that ObjectiveMarketer provides.
To integrate ObjectiveMarketer blogs, let us try the following steps:
1. In the Create Campaign Screen, enter the name of the Campaign “ObjectiveMarketer Blogs”
2. Find blog’s RSS feed. For ObjectiveMarketer, it is-http://objectivemarketer.wordpress.com/feed/
3. Enter the RSS Feed in the input box for Blog Feed
And, that is it!!! Each time the blog is updated with a new post, the blog link is automatically published on the twitter and facebook accounts and ObjectiveMarketer gets busy collecting stats!
At the end of the day, performance is important – if you don’t measure, how do you improve???
Next we will talk about Keywords and the buzz about Buzz Factor!
This post is an introduction on how you can create campaigns and post to multiple channels with ObjectiveMarketer. It is very simple!
Step 1: Create a New Campaign
To create a New Campaign, click on the Campaign Tab, followed by “New Campaign” link. In the Create Campaign screen as shown below, enter Name of the Campaign. Rest other fields are optional, and we will take them up in separate article.
Step 2: Add Posts
To make a Post from the ObjectiveMarketer Home Page, click on the “Post” link. The Post Message section will be displayed. Enter the following, in the Post Message screen:
- Your message
- Select the Campaign
- Choose Twitter or Facebook to Publish Now OR Schedule for later using the calendar
- All URLs in the post will be automatically converted
Congratulations! You just made your first post using a Campaign with ObjectiveMarketer. You can check the Post you just made along with click statistics in the Campaign View Screen. We will discuss the Click Stat analysis of Campaigns and individual Posts in a subsequent post.
Also, we have Keywords and Blogs and so much more to cover with regards to Campaign Management with ObjectiveMarketer. Stay Tuned, folks!